Do looks matter? - Yes, a bit, but not as much as you might think.
But that answers too short so here's my thinking...Do looks matter? - That's an interesting question, let me ask one back - what do you mean by 'looks'?
Taking what you wrote: "women are attracted to certain physical features - height, muscularity, hair, face, eyes"
So 'looks' as in the appearance of your physical self? I agree with what you say yet I feel women's attraction to these things isn't fixed, in fact it's variable within certain limits that she finds acceptable within the boundaries of her own expectations, those expectations being variable of themselves.
Think of your own experiences, sometimes you'll be attracted to that short-arse 6 who's just so lively, energetic and relaxed, with the punky hairstyle and wild clothes that you just want to get with her and have some fun. Othertimes it's that elegant, formally dressed, tall 10 that's so hot but perhaps not so much of a 'character'. Maybe extreme examples, but you get my point. It's the same with women.
Other than physical self how about when you enhance that physical self with clothes, jewellery, etc. and combine them to create a great 'look'? Your 'looks' have a number of aspects.
At any given time the women you encounter are holding certain expectations, but you have the power to reset those expectations. When you're in front of them doing your game they will change their expectations, be in no doubt about that. Naturally, some things will be fixed for them but I'd suggest that's the minority of things. When you walk away however they'll drift back to their previous set of expectations.
So, do looks matter? As is often said "Not as much as you think".
But what does matter is not 'missing a trick' and so screwing things up for yourself.
-- Are you overweight? Looking pale? Bad posture? Looking a bit unkempt (hair, nails, teeth)?
So diet a little or get to the gym, hit the tan cabs, get a haircut/more often, etc.
Go fix these things and prehandle any objections she might have about your physical looks that might clash with the set of expectations she has and so screw up your chances from the get go.
-- Are your clothes old? Unfashionable? Badly fitting?
Go get some new ones. Get 'sets' that you can wear in different locations, peacock a little so you're 'different from all the other guys' but not so out of place you 'look odd'. (Though you may actually want to do that, I'm not that balls-out! I'm more DDA than Mystery) Get a good watch and maybe a few rings if you wear them to add points of interest or use in routines.
One final thought about 'looks', does this sound familiar; "man you look great, what's different / happened?" as they look you up and down trying to find out what's changed. 'Looks' has the inside/out element of you. When you feel confident, self assured, relaxed and so on you'll look more attractive. Bring all three aspects up to the best level you can and you'll be the most attractive, good looking guy in the location
You can have dirty hands, tatty clothes and be shifting rubble from the garden and still 'look good/attractive' because of that inner glow. You can be smartly dressed, confidently poised and relaxed at a dinner party and catch every ladies eye.
So, "Do looks matter?" - External looks matter only to a point, when you reach the point where you've improved as much as you feel you can. After that looks no longer matter and what's inside, that inner game, matters way more.
Cy
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Do me a favour - Call me on anything I write - I'm here to learn / unlearn.I know some of the posts are old, but I'm going to respond anyway.