 | ...there's also a movement afoot that says the art of seduction can be learned. ...witnessed the shy computer geek tearing up the dance floor with a bevy of willing beauties.~ABC Primetime, September 29, 2005, Can Studying Turn Geeks into Casanovas? |  | Groups of men trading seduction secrets existed long before
The Game, of course... ...realized that saying anything to a girl, no matter how stupid, was better than gawking in the corner.~Denver Westood, June 1, 2006, Game On |  | Fortunately, there's an entire online industry built around turning castoffs into Casanovas. Created about five years ago by Boston-based PUA Formhandle, the site is the most comprehensive compendium of techniques from big-time players as well as average guys who've stumbled into lucky streaks.~Houston Press, June 2, 2005, Keeping Score |  | It is a world with its own jargon (A.F.C., for example, denotes an Average Frustrated Chump, P.U.A. a Pickup Artist) and luminaries known by pseudonyms like Mystery, Juggler and Formhandle. But I find that the people who get really good at this aren't like that. That's because to get good, you have to believe that you are the prize. And when you are the prize, you start doing more giving instead of more taking.~The New York Times, January 25, 2004, He Aims! He Shoots! Yes!! |  | Online PUA communities, called seduction lairs, can be found from here to China, claiming millions of members. But, in the short term, he would really like a relationship with a bisexual woman who will pleasure him with hot threesomes.~D Magazine, May 1, 2006, How To Score with Hot Babes |  | Then in 2002, he discovered a community of guys who were studying the same thing. While it had not yet gone mainstream with the release of
The Game, the PUA community was holding workshops and posting blogs. Oh my god, I think. It's working. Short, pudgy Gordon is getting positive feedback from the sexiest woman in sight.~SanFrancisco, 2008, What does it take to get a date in this town? |  | In nearly every major city in the world, hidden beneath the eyes of the social norm, is an underground seduction lair. The current pick-up community may have its beginnings with the literary success of the 1992 Ross Jefferies' cult hit 'How to Get the Women You Desire Into Bed.' [X]press Magazine, October, 26, 2005, PickUp 101: Master pick-up artists teach the secrets of 'The Game' |  | In every major city across the world, there lies a more duplicitous subset of the nightlife community. Known as the 'seduction community,' they organize themselves into regional chapters called 'lairs,' and meet to trade stories or discuss new pick-up tactics and strategies. Since then, he has emerged as a master pick-up artist and entrepreneur who has founded his own company, evolved a new pick-up system"~Asian Week, February 8, 2008, Proselytizing
The Game |  | ...places as www.fastseduction.com exist. As detailed in Neil Strauss' bestseller
The Game, it offers the 'your free, no-nonsense, step-by-step guide to finding, approaching, meeting, attracting and seducing more women than you'll know what to do with. ~Times Online, July 17, 2006, The Click |  | The man has confidence; I'll give him that. And he knows how to mess with the confidence of others, as demonstrated by another one of his trusty PUA techniques: the neg. ~Seattle Post-Intelligencer, August 15, 2007, The Singles File: Is
The Game reduced to target and ambush? |  | ...the PUA community is a sub-cultural phenomenon: Casanovas with laptops, whose chronicles and code words flourish on the internet, with websites, conventions and lairs from Los Angeles to Edinburgh. The PUA alphabet turns out to be a dizzying cacophony of mind games, all designed to make a woman feel intimately connected to him, painstakingly mapping her psyche for manipulation. And in this day and age it's easily done.~The Observer, September 11, 2005, All the right moves |  | It is the
basis for great friendship. Because afterward, when the girls are
gone, you can finally give each other the high-five you've been holding
out since you met them ...or as it's known, the Community. As chronicled in
The Game, the Community got its start in the late '80s
with posts on online message boards...~San Francisco Chronicle, September 13, 2006,
What's Your Sign? |  | Over
the last five years, demand for seduction advice has exploded. To
answer the need, a crop of experts has sprouted up... ...to help guys in that all-important, terrifyingly paralyzing moment, that make-or-break juncture for the male ego, the heartstopping
instant you summon up your courage and approach a strange woman.~Montreal Mirror, July 20, 2005, Seduction for
dummies |  | The next
thing he knew, he'd stumbled into the heart of a covert online community
of international pickup artists ... who devote all of their waking hours
to perfecting and teaching the science of scoring. In hindsight, what really blew Strauss away about
this community was how organized and sophisticated it is in its methods.
'These guys are like social scientists,' he says.~MacLeans, September 2, 2005, Lady Killers
[transcript] |  | ...has
been obsessed with, even addicted to, a little-known community of men who
consider themselves pickup artists. He posts to message boards, helps
out with seduction courses... ...a personal journey that begins with him being
terrified of women and ends with him believing he could seduce any woman in
a club, bar, coffee shop or elevator.~Los Angeles Times, August 31, 2005, Danger:
pickup artists ahead |  | And it was also Jeffries who gave the pickup world the now ubiquitous term 'sarging,' which means going out and trying to pick up women, and was inspired by Jeffries' cat Sarge... ~Metro, August 14, 2006, Working Overtime on
the Seduction Line |
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